About BirdBrains, Inc.

In 1991, chameleon inventor, Xayne, began introducing novelty-bird products at local festivals.  The business quickly took off and by 1995, BirdBrains, Inc. was born. Headquartered in Boulder, Colorado, BirdBrains, Inc. quickly achieved industry acclaim when Xayne’s patented BirdBinocs saved a family of hikers who were trapped on Mt. Lemuria.

Later on BirdBrains also created Wing Extenders and Mood Wings to industry acclaim.

From there, the business grew to offer products for birds of all shapes, sizes, and personalities. At our offices worldwide, staff work tirelessly to empower, entertain, support, and enlighten birds everywhere. BirdBrains, Inc. has repeatedly been named a Best Place to Work by Nest Fest magazine.

Our Senior Team:

For more than two decades, Xandra has used her chameleon abilities to adapt to the changing needs of the bird community. She was one of the original BirdBrainiacs, joining the organization right out of college. Xandra demonstrated the flexibility to thrive in a variety of roles, paving her way to lead the organization as CEO beginning in 2012. Since then, Xandra has expanded BirdBrains, Inc. from a local creator of BirdBinocs to a multinational firm that produces diverse bird products. Xandra was recently selected by Chameleon magazine as Chameleon Executive Officer of the Year.

At BirdBrains, Inc., Dax is known for making quick decisions and getting things done. Dax says it like it is and prefers to learn from doing rather than talking and planning. Before joining BirdBrains, Inc., she was instrumental in pioneering the farmed salmon market for the rapidly growing eagle population around Mt. Lemuria. In her spare time, Dax coaches the Lemuria Dive Team, teaching Eagles how to compete for the top air speed on courses nationwide. 

Our unofficial Chief Morale Officer, Iko is the voice of the BirdBrains, Inc. brand. His bright disposition makes him a pleasure to work with for our staff and customers. Prior to joining BirdBrains, Inc., Iko led an award-winning marketing campaign to help save the world’s rainforests from loggers. When Iko isn’t working, you might catch his improv group, Parrot-Normal Activity, performing live around the Lemuria Valley.

Sonny began his career at BirdBrains, Inc. and dutifully worked his way up to leading all aspects of staffing and employee experience. The crew at BirdBrains knows that Sonny is always there to listen and ensure that the culture is respectful, diverse, and inclusive. Sonny sits on several boards that serve underprivileged bird communities.

With 18 years of experience as an engineer and product designer, Cali is recognized as an industry leader in the creation of bird-based products. Cali’s designs have been acclaimed by Know It Owl magazine for their extensive technical documentation and customizability. In her free time, Cali enjoys correcting entries in Birdipedia and judging high school science competitions.

Our Advisor:

Merrick is a leading expert in helping people tap into the power of personality. An author and keynote speaker, Merrick replaced the exhausting alphabet soup of personality systems with four birds: Eagle, Parrot, Dove, and Owl. He is the CEO of Take Flight Learning, a training company that has worked with hundreds of thousands of people around the world, with clients ranging from Fortune 100 companies and high-tech startups to government agencies and military branches. Just like BirdBrains, Inc. these organizations have learned how build strong relationships, effective leaders, and business breakthroughs through the power of personality